I chose this image to represent authenticity because ice fishing is a skill unique to only geographic areas that endure extreme cold. This sort of fishing especially is a skill that must be taught, with the craft often being passed down from generation to generation. Something that is authentic can be described as raw, natural, or unenhanced. It is what it is; it does not try and be something it isn’t. For example, the fisherman’s fishing pole is no more than a stick. Yet, the man did not carve the stick to make it smooth, or paint it to look like steel, he simply let his pole be a stick. Learning to respect the integrity of objects, places, buildings, and materials is a key lesson learned in design school. This lesson is also a part of learned ethics in relation to perceived value of the product. By adopting these values it is unlikely the students might be tempted to falsify said value. Adding to their personal value as a genuine, true, and trusted professional.